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Good America: My Perfect Fit
Fit in is a word children of immigrants continually grapple with. It is safe to say that identities are intricate, woven from the rich tapestries of diverse cultures, stories, and dreams, transcending the boundaries of singular definitions, labels, or boxes. If a singular word cannot define our identity, how do we fit in just one Box? Do we need permission to be our authentic selves? Do we aspire to conform or aspire to create out perfect fit? This campaign aims help immigrants claim the power to declare, 'This is My Perfect Fit.'"
Team: Shikha Nair, Juliet Fields
Role: Copywriting, Creative Strategy, Project Management
Customize your jeans
Your fit, your label
Paid Media
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