arritos is a soda that has been a part of Mexican culture and traditions. Recently, Jarritos released an alcoholic version called 'Cantaritos,' the same flavor but spiked. However, it hasn't been able to convert its audience and garner enough attention. Our solution? To get Mexican American audiences who fondly recall their flavor-filled childhood with Jarritos to convert to Cantaritos in their adulthood by inciting nostalgia, celebrating culture and heritage, and appealing to their emotions because Canataritos embodies a familiar connection is determined to grow with you aka Contigo.