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Johnson & Johnson: Melanin Mama
Black women are four times more likely to die from a pregnancy-related cause than white women. If the medical system has failed black women, we need to make noise and cause disruption to bring attention to the lack of culturally competent care by promoting a ‘bravery and a standing up for yourself’ mentality. Black women need culturally competent care!
Team: Meghna Shourie
Role: Copywriting, Creative Strategy, Project Management
Manifesto
Out-of-home
Shock Wave: Visual Representation
Roaring Mamas: Socials
Engage to Elevate
User Journey
Sustaining the power
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