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Skechers: WHATCHA LOOKIN' AT
The aim of the campaign is to get Gen Zs to break fashion norms by leveraging Skechers' reputation and public perception because Skecher's aims to authentically position itself as a pioneer in comfort technology rather than solely focusing on its style.
Team: Aimar Diaz, Samiksha Puri, Shikha Nair, Samiksha Chopra, Amelia Cobb
Role: Copywriting, Creative Strategy, Project Management
Out-of-home
Socials
Influencer Marketing
33% of Gen Z made a purchase based on a reccomendation from an influencer in the 2023
Product Placement
Pop-ups
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